My digipak/advert idea

Digipak and Advert Planning

For the front of my digipak and advert I am going to have a picture of Icarus. The picture will be a basic outline drawing that is then partially or fully covered up by a montage of the pictures, containing the two 'characters' from my music video. This will relate to the music video as the song is called Icarus and in the video the main actress will, at certain points, be seen ripping up pictures of her and the man.

 I thought this idea would be eye catching to an audience as it is
different but is also a bit complex and would relate well with the context of the video, linking it in with the mythological story of Icarus (the book who made wings out of feathers and then flew too close to the sun causes them to fall apart and burn).

This is the style of collage that i would use in my design. I would have the outline of Icarus (like the one below) and would fill it with different size images of the characters from the video. The image of Icarus on the advert and the image of Icarus on the digipak will be different (unless this proves to hard, in which case i will use the same image for both)

Song timings

I listened to my chosen song and then recorded how long each section of the instrumental was (depending on if there was a definite beat cutting that section up from the next line of notes) or how long it took for the artist to sing each line of lyrics.

The first number is how long that beat is in seconds and the second number, the one in brackets, is what time in the whole song that line occurs. (e.g. the line, Look who's digging their own grave, is 2 seconds long and at 0.44 seconds into the song.)

Bastille - Icarus

Timings

(Introduction)
1 second   (0.01)
7 seconds (0.09)
6 seconds (0.13)
3 seconds (0.17)
4 seconds (0.21)
3 seconds (0.25)
3 seconds (0.28) – vocal introduction starts to come in
7 seconds (0.35)
7 seconds (0.42)

(Lyrics start)

Look who's digging their own grave – 2 seconds (0.44)
That is what they all say – 1 second (0.45)
You'll drink yourself to death – 4 seconds (0.49)

Look who makes their own bed – 2 seconds (0.51)
Lies right down within it – 1 second (0.52)
And what will you have left? – 4 seconds (0.56)

Out on the front doorstep – 2 seconds (0.58)
Drinking from a paper cup – 1 second (0.59)
You won't remember this – 4 seconds (1.03)
Living beyond your years – 2 seconds (1.05)
Acting out all their fears – 1 second (1.06)
You feel it in your chest – 4 seconds (1.10)

Your hands protect the flames – 4 seconds (1.14)
From the wild winds around you – 4 seconds (1.18)

Icarus is flying too close to the sun – 6 seconds (1.25)
And Icarus's life, it has only just begun – 5 seconds (1.30)
It's just begun – 2 seconds (1.32)

Ooh – 7 seconds (1.39)

Standing on the cliff face – 2 seconds (1.41)
Highest fall you'll ever grace – 1 second (1.42)
It scares me half to death – 4 seconds (1.46)

Look out to the future – 2 seconds (1.48)
But it tells you nothing – 1 second (1.49)
So take another breath – 4 seconds (1.53)

Your hands protect the flames – 3 seconds (1.56)
From the wild winds around you – 4 seconds (2.00)

Icarus is flying too close to the sun – 7 seconds (2.07)
And Icarus's life, it has only just begun – 8 seconds (2.15)
And this is how it feels to take a fall – 7 seconds (2.22)
Icarus is flying towards an early grave – 7 seconds (2.29)

You put up your defences when you leave – 5 seconds (2.34)
You leave because you're certain – 3 seconds (2.37)
Of who you want to be – 5 seconds (2.42)

You're putting up your armour when you leave – 6 seconds (2.48)
And you leave because you're certain - 3 seconds (2.51)
Of who you want to be, oh – 6 seconds (2.57)
Icarus is flying too close to the sun – 7 seconds (3.04)
And Icarus's life, it has only just begun – 7 seconds (3.11)
This is how it feels to take a fall – 7 seconds (3.18)
Icarus is flying towards an early grave – 7 seconds (3.25)

(Humming ending)

3 seconds (3.28)

5 seconds (3.33)

12 seconds (3.45)

Analysing ancillary texts

The Script

Album advert, album covers, booklet and CD

Icarus Breakdown

Icarus

Timing Breakdown

Introduction (Humming)

0 seconds - 43 seconds

Verse 1

44 seconds - 1 minute 18 seconds

Chorus

1 minute 19 seconds - 1 minute 33 seconds

Short Instrumental

1 minute 34 seconds - 1 minute 39 seconds

Verse 2

1 minute 40 seconds - 2 minutes

Chorus

2 minutes 1 second - 2 minutes 28 seconds

Verse 3

2 minutes 29 seconds - 2 minutes 41 seconds

(Split)

2 seconds

Verse 3

2 minutes 44 seconds - 2 minutes 57 seconds

Chorus

2 minutes 58 seconds - 3 minutes 26 seconds

Instrumental/ finish

3 minutes 27 seconds - 3 minutes 45 seconds

Asking for permission

As part of the project we had to email the artist of our chosen song asking for permission to use their song in our video. This is a screenshot of the email that i sent to management of of Bastille and the notice confirming i sent it. I also have included a screenshot of the automated message confirming that company received my email.

Music Video treatment - Costumes (actress)

Costumes

Clip 1&2:

1. The girl asleep in bed (as shown in the far left above picture)
2. The girl sitting up in bed, clearly having just woken up.

Costume:

In these two scenes i would like the main actress to be wearing either casual style pyjamas or a large mans T-shirt (this could suggest to the audience that she has a boyfriend or is missing her partner). She will also have either long or medium length messy hair and then dark eyeliner smudged around her eyes. This will show the reader that she does not care enough about herself to remove her make-up when she went to bed that night and that she may have then had a bad nights sleep, tossing and turning and therefore causing her hair to get all messy and scrunched up in her sleep.

Music Video Treatment

Music Video Treatment

Artist: Bastille

Song: Icarus

Director: Rebecca Warrington

Production Company:

Summary:

The video will be composed of three sections (present, future and subconscious) and show how how the main character deals with the loss of her partner to drink/drug abuse.

Overview:

The video will focuses on how the main character deals with the loss of her partner through drink/drug abuse and how his death haunts her through her everyday life. The main character (actress yet to be decided) will be filmed completing activities, such as:

• Getting out of bed
• Putting on makeup
• Drinking Coffee
• Putting on her shoes
• Walking to the shop

The beginning of the selected song has a long musical introduction that features a low humming. To fill this section effectively the video will start out with a sequence of short clips helping to set the mood and scene that will be feature throughout the rest of the video. The short clips will feature solely the female character, showing the audience that she is on her own and that she is sad (this suggests that something might have happened to her). By doing this we will be able to quickly introduce the basic narrative that will run through the entire video without to much effort or confusion on the viewers behalf.

The introduction will mainly comprise of five or six short scenes filling up the time before the lyrics start. These short scenes will be:

1. The girl asleep in bed (as shown in the far left above picture)
2. The girl sitting up in bed, clearly having just woken up.
3. The girl pulling on a baggy jumper over the top of leggings and a t-shirt
4. The girl sitting in front of either a mirror or a camera (depending on how easy it will be to film using a mirror) - this scene will be a mash up of several filmed clips so that the viewer doesn't get bored watching her put her makeup on at normal speed.
5. The girl sitting at the end of a large empty table with a cup of coffee, she will pour alcohol into the coffee from a hip flask and stir it in.
6. Finally, The girl pulling on her shoes and getting up and walking until she is out of camera frame.

After the instrumental at the start of the video (which will have mainly showed the present) the video will then cut to the actress walking down a semi-busy street. If edited correctly this scene will smoothly connect with the previous scene by editing it so that she walks out of shot on the previous scene and then into shot on this scene.

This part of the music video will mainly show the subconscious element of the girls life, showing the reader how she is almost haunted by the memory of her partner, thinking that she see's him everywhere that she looks but then realising that he is not there. This part of the video will also contain subtle hints as to how she lost her partner, possible scrolling past missing posters or newspaper articles, showing his face on them.

As the video moves on and the actress is shown to get more distressed by seeing more and more of her partner everywhere she looks the video editing will then speed up until the actress is seen running down streets and alleyways as if to get away from her subconscious. As she runs the video will then quickly flicker between:

• Clips of her running
• Clips of ripping up newspaper articles missing posters and photos of her and her partner
• Clips of her 'seeing' her partner
• Clips of her burning papers in a bonfire

(The scenes with the fire and ripping of the papers bringing in the future element of the video, showing the reader that the events of the day have caused her to crack)

Finally, the video will start to come to an end with her coming face to face with her partner, during the scene the camera would then slowly pan around until it is an over the shoulder shot. The camera will then zoom in onto the actresses face to show her eyes full of tears (eliminating the edge of the guys head and shoulders in the process) before then zooming back out to show that she is in fact standing in front of a grave and not a person.

The video would then end with a clip of her slumping down onto the floor beside the fire.